Friday, May 4, 2012

Michael Jackson to Star in New Pepsi Ad Campaign


Get ready to see Michael Jackson, or at least his likeness, back in action.

Pepsi announced a deal with the late King of Pop's estate that allows the brand to use the music legend's image for its new global marketing push.

What will the new Michael Jackson Pepsi commercial(s) and more entail? Maybe a live action hologram performance, a la Tupac at Coachella?

Michael Jackson, Pepsi

According to the Wall Street Journal, the nature of the promotion will vary by country, but will include a TV ad, special-edition Pepsi cans featuring Jackson's image and chances to download remixes of Michael's biggest hits.

Pepsi's chief creative officer, Brad Jakeman, said the broader Live for Now campaign took 10 months to develop and its aim is to amplify the company's strong ties with popular culture, with Jackson obviously one of its all-time icons.

Jackson first partnered with Pepsi in 1983, but in 1984, his hair caught fire while filming a commercial for the brand, an event that some believe led to his addiction to prescription drugs, which led to myriad problems throughout his life.

What do you think of Pepsi using MJ's image again?

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Thursday, May 3, 2012

Gmail updates: good news for globalists, bad news for drunks

Gmail updates: good news for globalists, bad news for drunks

Ever used Gmail's automatic message translation feature, which lets you receive and send emails without even bothering to notice the native language of your contact? If not, that's probably because it's been lurking in the Labs section along with other ideas undergoing live experimentation. As of now though, translation should be right there in front of you as a regular feature, and honestly, it brings a whole new life to foreign spam. Meanwhile, other Lab features have been sacked, such as the Old Snakey time-frittering game and also Mail Goggles, which tested your sobriety with math puzzles before letting you click 'Send' in the wee hours of the morning. Ah well, the best labs are often the least crowded.

Gmail updates: good news for globalists, bad news for drunks originally appeared on Engadget on Wed, 02 May 2012 03:13:00 EDT. Please see our terms for use of feeds.

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Vizio keyboard and mouse roll through the FCC, PCs may ship by July 31st

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The wait for Vizio's first PC range we first saw at CES may feel like an eternity, but our friends at the FCC have made that wait a little shorter with a pair of approvals. Both the wireless keyboard and its equally cable-free trackpad companion have been given clearance to pair up with your future all-in-one desktop when it reaches the US. There's even a clue as to the release timing baked into the filings: Vizio wants manuals and photos for both kept secret until July 31st to protect the "actual marketing of the device," suggesting we might have our designer PCs in hand by then. You're looking at the keyboard above, and you can read through for a view of the trackpad.

Continue reading Vizio keyboard and mouse roll through the FCC, PCs may ship by July 31st

Vizio keyboard and mouse roll through the FCC, PCs may ship by July 31st originally appeared on Engadget on Wed, 02 May 2012 10:26:00 EDT. Please see our terms for use of feeds.

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Sony's First Ultrabook Is a Flop Before It's Even on Sale [Computers]

While Sony has a track record for making beautifully slim laptops, so far it's ignored Intel's prescribed ultrabook gimmickry. That stops now, with the newly announced Vaio T—but sadly, it's a laptop that's doomed before it even hits the shelf. More »


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It?ll Be a Boy for Kristin Cavallari and Jay Cutler

"He's having a boy," Bennett, 25, said on the Boers & Bernstein show in Chicago Tuesday. "I am excited for Jay. It's a great time."

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Wednesday, May 2, 2012

Idaho case shows midwife tension with hospitals

This April 23, 2012 photo shows The Baby Place, the birthing center in Meridian, Idaho, owned by Coleen Goodwin. Goodwin and her daughter, Jerusha Goodwin, had their licenses to practice midwifery suspended by the Idaho Board of Midwifery after three babies died. A former employee says the Goodwins' hostile relationships with doctors at a local hospital caused them to delay transporting mothers and babies during emergencies. (AP Photo/John Miller)

This April 23, 2012 photo shows The Baby Place, the birthing center in Meridian, Idaho, owned by Coleen Goodwin. Goodwin and her daughter, Jerusha Goodwin, had their licenses to practice midwifery suspended by the Idaho Board of Midwifery after three babies died. A former employee says the Goodwins' hostile relationships with doctors at a local hospital caused them to delay transporting mothers and babies during emergencies. (AP Photo/John Miller)

In this April 18, 2012 photo, Rachel Rabey and her children, 3-year-old son Owen, left, and 3-week-old daughter Hadleigh sit in Ann Morrison Park in Boise, Id. In 2010, Rabey, in the throes of a difficult birth, let paramedics drive past two nearby hospitals to a third facility in Boise, adding precious minutes to a journey that ended in the death of her newborn child. Conflict between doctors and the Baby Place, the midwifery business Rabey used, is said to have preceded the death of Rabey's child and two others. (AP Photo/The Idaho Statesman, Chris Butler) MANDATORY CREDIT

In this April 18, 2012 photo, Rachel Rabey holds her 3-week-old daughter Hadleigh at Ann Morrison Park in Boise, Idaho. In 2010, Rabey, in the throes of a difficult birth, let paramedics drive past two nearby hospitals to a third facility in Boise, adding precious minutes to a journey that ended in the death of her newborn child. Conflict between doctors and The Baby Place, the midwifery business Rabey used, is said to have preceded the death of Rabey's child and two others. (AP Photo/The Idaho Statesman, Chris Butler) MANDATORY CREDIT

(AP) ? Midwives and doctors are longtime rivals in the politics governing where women should give birth: Home or hospital.

But that tension, typically played out privately between pregnant women and their health care providers, was laid bare this month in the case of two Idaho midwives suspended by the state after three babies died during a 14-month period between 2010 and 2011.

The Baby Place in Meridian remains open, but its midwife owner, Coleen Goodwin, and her daughter, Jerusha Goodwin, are barred for now from practicing, in part over decisions allegedly influenced by their distrust and frayed relationships with doctors in hospitals where they felt mistreated or disrespected.

A former employee who trained at The Baby Place said hostility the Goodwins developed for doctors ultimately led to delays in emergency transports to hospitals.

Dani Kennedy told The Associated Press this antagonism caused them to make decisions against the best interests of mothers and babies, broadening the historic midwife-doctor divide to a wide gulf ? with tragic consequences.

Coleen Goodwin "did hesitate to transport, and that was really upsetting to me," said Kennedy, who trained at The Baby Place between 2007 and 2010. She left to open a practice in Hawaii, in part over these concerns.

"I wanted to work in an environment where I was able to make my own decisions about the care of my clients," she said.

Kennedy was interviewed by Idaho investigators who began scrutinizing the Goodwins after one of the three mothers who lost babies lodged a complaint with the state.

The Goodwins, whose website indicates they've helped 1,400 women give birth, declined interviews, including on Monday. A receptionist who answered the phone declined to say who is providing services to women following the Goodwins' March 23 suspensions.

St. Luke's Health System spokesman Ken Dey in Boise declined to comment specifically about the Goodwins' interactions with doctors at the hospital's facilities in Meridian or Boise.

"The message we want to get across is, we're not anti-midwife," Dey said. "Women have the option to choose where they have their babies. But we want to make sure all the safety regulations are in place."

OB/GYN Associates, the Idaho business that provides doctors to St. Luke's, didn't return phone calls seeking comment.

Though more than 99 percent of U.S. women give birth in hospitals, home births are increasing, accounting for 0.72 percent of deliveries in 2009, up from 0.56 percent in 2004, according to the National Center for Health Statistics. Significantly more Idaho women have a midwife-assisted birth or home birth than the national average. About 3.2 percent of the 92,000 total births between 2008 and 2011 were midwife-assisted, either at birthing centers or home birth.

Given that, remedying feuds like the one Kennedy said influenced the Goodwins' decision-making is growing more important, said Oregon State University professor Melissa Cheyney, a medical anthropologist and certified midwife.

Midwives often feel disrespected by the medical establishment, Cheyney said, while doctors' objections to out-of-hospital births may harden with every traumatic transport.

This comes on top of the already-existing divide between the two views of childbirth, with midwives emphasizing the safety of natural births in a familiar, comfortable setting, while the American Medical Association contends women are best off in a hospital, where life-saving technology is nearby if something goes awry.

"You're having this compulsory interaction between two value systems," Cheyney said. "A transport means these two systems have to come together ? and work together."

The Idaho Board of Midwifery probe that preceded the Goodwins' suspensions highlights numerous instances where investigators said that didn't happen.

In August 2011, Jerusha Goodwin waited 11 minutes to call paramedics after a baby was born "limp, unresponsive and pale," investigators wrote. The mother labored for more than 48 hours, prompting the Meridian Police Department to launch an ongoing criminal negligence investigation after the baby died.

"There were some questions about the length of labor," Deputy Chief Tracy Basterrechea told the AP.

On Oct. 11, 2010, a student midwife improperly cut an infant's umbilical cord, resulting in significant blood loss before the baby died. Jerusha Goodwin failed to provide medical personnel at St. Luke's Meridian Medical Center with relevant records, investigators wrote.

And on June 30, 2010, Coleen Goodwin delayed paramedics from entering The Baby Place for four minutes. When they were finally allowed in, Coleen Goodwin instructed them to drive past two nearby hospitals to St. Luke's in Boise, adding precious minutes to a journey that ended in the infant boy's death.

The mother, Rachel Rabey, said in an interview Coleen Goodwin whispered to her, "If we go to Meridian, they won't let me stay with you." Rabey said she was perplexed.

"I didn't care where I went, or if Coleen could stay with me," remembers Rabey, who recently had her third child, a girl, at St. Luke's in Boise. "All I cared about was getting to a hospital."

The Baby Place's web site does indicate negative feelings toward hospitals, with one employee writing in a testimonial to prospective clients that she began her midwife studies after a hospital birth where she felt "cheated out of the birth experience."

The Goodwins do have troubled relationships with doctors, said Alison Hunter Stucki, who planned her eighth child's delivery at The Baby Place in 2007 but was forced by complications to transfer to nearby St. Luke's Meridian Medical Center.

Stucki said her family witnessed hostile doctors force Coleen Goodwin from the delivery room.

Still, Stucki, an ardent Baby Place supporter, doesn't believe those experiences led Goodwin to endanger women or their babies.

"What I've experienced is nothing but professionalism," said Stucki, who gave birth to her ninth baby at The Baby Place in 2009. "I do believe the doctors are upset with her. Every baby she delivers in her birthing center is one baby they don't get."

In addition to the three babies that died, the Goodwins were hit by a separate 2010 lawsuit, filed by the parents of a baby that suffered permanent brain damage. Last week, the midwives agreed to pay $5 million to Adam and Victoria Nielson, the couple that sued.

The Nielson's attorney, Eric Rossman in Boise, said he pursued the case pro bono because he couldn't "in good conscience dismiss the case as long as they continue to practice in this facility."

Objective measures of Idaho's midwife-doctor relationships ? and their impacts on babies ? are difficult to come by, because the state doesn't keep comprehensive records of the outcomes of midwife-assisted births requiring hospital transports.

A private effort, the Idaho Perinatal Project run by St. Luke's, documented 138 instances between 2005 and 2011 where mothers who planned a home birth were transported to a hospital.

Though its records are also incomplete ? reporting is voluntary; there are no reports for 2012 ? they do point to the trauma that accompanies a planned out-of-hospital birth where something goes wrong. There were at least nine cases where infants died at or before arriving at the hospital and several instances of birth asphyxia, fractures, post-partum hemorrhage and unexpected twins.

For many doctors who don't see the cases of successful home births, these tense interactions add to already deep misgivings about midwifery.

"There were also 34 cases which had no infant outcome listed," said Dr. Scott Snyder, medical director of St. Luke's Newborn Intensive Care Units. "The data is not an overestimation of what we're seeing. It's an underestimation."

Snyder does believe standards set by Idaho's midwife licensing that took effect in 2010 have fostered communication between most midwives and doctors, despite problems investigators found at The Baby Place. Midwives now visit St. Luke's, attending some staff meetings. Doctors' appreciation for midwives' services has grown, he said.

Snyder is also hopeful when the Idaho Legislature reviews the state's midwife rules in 2014, when the existing licensing law expires, they'll make it mandatory for midwives and doctors to track outcomes of transfers.

Associated Press

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Tuesday, May 1, 2012

B&N, Microsoft team up on Nook, college businesses

NEW YORK (AP) -- Books and bits united Monday as Microsoft provided an infusion of money to help Barnes & Noble compete with top electronic bookseller Amazon. In exchange, Microsoft gets a long-desired foothold in the business of e-books and college textbooks.

With Microsoft Corp.'s $300 million investment, the two companies are teaming up to create a subsidiary for Barnes & Noble's e-book and college textbook businesses. Microsoft is taking a 17.6 percent stake in the venture.

The agreement underscores the importance of electronic bookstores as traditional booksellers and technology companies jockey for position in the increasingly competitive market. While no definitive numbers exist, e-books are believed to account for some 20 percent of book sales in the U.S.

For Microsoft, the investment is a way to get back into the e-book business. It has dabbled in the field since at least 2000, but never developed much traction. It was Amazon that blew the market open with the 2007 launch of the Kindle, creating a potent challenge to Barnes & Noble's brick-and-mortar bookstores.

Major Microsoft competitors Apple and Google now have their own e-book stores. All three companies are building businesses that encompass hardware, software and content in an "ecosystem," and e-books and readers are part of the puzzle.

With that perspective, the deal is very important, said Walter Pritchard, an analyst with Citigroup. But he doesn't expect any near-term financial impact from the deal, noting that even if the Microsoft-Barnes & Noble venture is successful, it leaves the Nook a distant second in the e-reader market, behind the Kindle.

The deal gives Barnes & Noble ammunition to fend off shareholders who have agitated for a sale of the Nook e-book business or the whole company, but the companies said Monday that they are exploring separating the subsidiary, provisionally dubbed "Newco," entirely from Barnes & Noble. That could mean a stock offering, sale or other deal.

The deal also puts to rest concerns that Barnes & Noble doesn't have the capital to compete in the e-book business with market leader Amazon.com Inc. and its Kindle, said analyst David Strasser at Janney Capital.

Barnes & Noble Inc.'s stock zoomed up $7.07, or 52 percent, to close trading at $20.75. The opening price of $26 was a three-year high. Microsoft's stock rose 4 cents to $32.

The investment also means that Microsoft will own part of a company that sells tablet computers based on Google Inc.'s Android, one of the main competitors of Windows Phone 7, Microsoft's smartphone software.

Microsoft also said the deal means that there will be a Nook application for Windows 8 tablets, set to be released this fall. The app is likely to get a favored position on Windows 8 screens.

There's already a Nook application for Windows PCs, but none for Windows phones.

William Lynch, the CEO of Barnes & Noble, said Nook software will continue to be available on devices like the iPhone that compete with Windows Phone.

He declined to say whether it was Barnes & Noble or Microsoft that initiated the discussions, but he said the talks had been going on since before the beginning of the year.

"We have been circling the relationship for quite a long time," added Microsoft president Andy Lees. "When you think of different types of reading and what's going to happen when that goes digital, it's really quite dramatic to be bringing that to Windows customers."

The Nook has pleasantly surprised publishers, who worry about Amazon's domination of the e-market. Unveiled to skeptical reviews in 2009, the Nook is estimated to account for about 25 percent of the U.S. e-book market. The Nook helped to cut Amazon's share from what was believed to be 90 percent to around 60-65 percent. David Pogue in The New York Times called the initial device "an anesthetized slug," but praised the new Nook Simple Touch as a "very big deal" that offers "spectacular, crisp pages to read in any light."

Barnes & Noble investors have also been concerned about the recent government lawsuit against Apple and some leading publishers over alleged price fixing. When Apple launched its iPad in 2010, Simon & Schuster, Penguin Group (USA) and other publishers switched to an "agency" model that allowed publishers to set prices for e-books, a system many believe helped Barnes & Noble.

Amazon had been offering top-selling e-books for $9.99, a cost publishers, agents and writers believed was so low it could drive competitors out of business. Three of the five publishers sued? Simon & Schuster, HarperCollins and the Hachette Book Group ? have already agreed to settle, meaning prices for their e-books likely will again drop on Amazon.

Microsoft has a long-standing interest in the e-book field. It launched e-book software in 2000, but was never able to build a substantial library of books. It's discontinuing the software on Aug. 30.

Barnes & Noble, based in New York, currently runs 691 bookstores in 50 states. The companies said that the subsidiary will have an ongoing relationship with Barnes & Noble's retail stores, but what that relationship will be is unclear.

"The whole reason the Nook business is expanding so rapidly is because bookstores are committed to it and know how to market the product in that environment," said Michael Norris, an analyst at Simba information.

The possibility of a separation of Barnes & Noble's digital and college businesses has been brewing.

In January, Barnes & Noble said it was considering options for its Nook business, including possibly spinning it off or expanding overseas, and said it expected the review to be complete by the end of the year.

And in March, private investment firm G Asset Management, a Barnes & Noble shareholder, offered $460 million for a 51 percent stake in the company's college bookstore unit, Barnes & Noble College Booksellers LLC.

Under that plan, the college bookstore unit was proposed to begin as a private business but become public within a "reasonable" amount of time. G Asset's offer was contingent upon Barnes & Noble keeping current management in place and separating its Nook e-business from the rest of the company. At the time the offer was made, Barnes & Noble declined to comment.

In 2009, Barnes & Noble Inc. bought the college bookstore unit from Chairman Leonard Riggio in a deal worth $596 million. The deal ended up costing Barnes & Noble $460 million after accounting for the unit's cash on hand at the closing date.

___

AP Retail Writer Mae Anderson, Business Writer Michelle Chapman and AP National Writer Hillel Italie contributed to this report.

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