Marketing ?? one ?f th? m??t advanced fields th??? days ?nd marketing h?? today become a combination ?f ??m? ?f th? greatest art th?t h?? ???r b??n seen ?n th? past century along w?th ??m? truly innovative technology, ?ll t? m?k? th? promotion ?nd th? sale ?f goods ?nd services t? people easier.
Y?t one ?f th? means ?f advertising ?nd promotion th?t h?? really caught ?n ?n th? last few years ?? something ?? low tech ?nd ?? simple ?? printed balloons. Th?r? ?r? a lot ?f reasons th?t a printed balloon m?k?? sense ?? a marketing tool ?nd being low tech ?? one ?f th?m. Being low tech means th?t balloon printing ?? a relatively cheap process wh?n compared t? pretty much ?n? ?th?r form ?f marketing ?r promotion. Balloons w?th printed messages ?n th?m cost very l?ttl? ?nd ??n?? th?? ?r? ?? cheap ?nd such immense value f?r money, th?? ??n b? handed out ?n literally th? hundreds ?r even thousands. Wh?n ??? compare th?m t? ?n? ?th?r items th?t ??? w??ld hand out ?t events l?k? conferences ?r expos, balloons ??nn?t b? matched b? anything.
Th? second reason th?t people ?r? warming t? balloons ?? th?t th?? ?r? very simple ?nd ??m? w??ld even ??? h?n??t. A balloon w?th a printed message ?n ?t ?? th? simplest ?nd m??t direct form ?f marketing ?nd ?f ??? want t? m?k? ?t even simpler ???t ??t ???r company ?r product logo ?n ?t ?nd skip th? text altogether f?r ??m? f?nt??t?? recognition ?f th? mascot ?f ???r company, product ?r service.
People th??? days ?r? very cynical wh?n ?t comes t? advanced marketing techniques ?nd advertising campaigns ?nd ?? th? marketing methods improve, people g?t increasingly g??d ?t detecting wh?n th?? ?r? being marketed t??. One w??ld th?nk th?t th?? w??ld m?k? balloon printing a pointless task b?t actually th? opposite holds tr?? ?n th? case ?f printed balloons ?? ?t ?? th??r simplicity ?nd guilelessness th?t leads people t? accept th?m f?r wh?t th?? ?r?.
Al?? a balloon ?? one thing th?t people hold ?n t? unlike marketing literature. A balloon w?th a message ?n ?t th?t ?? filled w?th helium w?ll rarely ?f ???r b? l?t g? ?nd w?ll usually b? taken home ?r t? work b? m??t people ?nd b? tied t? something ?? th?t ?t d??? n?t float away. Th? balloon w?ll normally b? kept f?r ?? long ?? ?t stays afloat. Th?r? ?r? few ?th?r giveaways th?t ??n claim th??.
Source: http://www.businessadsplace.com/2012/flying-balloons-advertising.html
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